MIAMI, Dec. 14 /PRNewswire-FirstCall/ -- Celebrity Cruises has taken
another significant step in its quest to expand the "Celebrity Expeditions"
extension of the brand. Celebrity Quest will join Celebrity Expeditions in
2007, pairing new avenues for delivering the "Celebrity Treatment" with exotic
new itineraries for the vessel and its sister ship, Celebrity Journey. The
three-ship class includes Celebrity Xpedition, which has sailed in the
Galapagos Islands since 2004.
"Rounding out the Celebrity brand has been a strong focus for our company,
and the expansion of Celebrity Expeditions furthers that strategic objective,"
said Celebrity's President Dan Hanrahan. "Celebrity Quest, Celebrity Journey
and Celebrity Xpedition combined represent a natural extension of the brand as
we move into new markets with tailored-to-market products."
The 710-guest Celebrity Quest - most recently sailing as Blue Moon, owned
by Pullmantur - will join the Celebrity Expeditions fleet in October 2007.
Like Celebrity Journey, which sets sail in May 2007, the vessel's smaller size
allows for greater versatility in deployment, allowing Celebrity to offer
guests exceptional destination experiences, while adding 32 new ports to the
line's itinerary portfolio. With those, the Celebrity brand next year will
call on 247 ports.
"These smaller, upscale ships are the perfect complements to the premium
destinations they'll visit, while offering the best of what the Celebrity
brand is all about - unparalleled service, extraordinary dining experiences,
revitalizing spa programs, truly exotic destinations and exceptional shore
excursions," said Hanrahan.
Unique to Celebrity Journey and Celebrity Quest will be a more exclusive
guest experience, with two specialty restaurants, 15 classes of
accommodations, butler service and concierge amenities in every stateroom and
suite, and expanded spa services, including in-room offerings.
Both Celebrity Journey and Celebrity Quest will undergo a combined
$35-million revitalization during separate one-month drydock periods to
incorporate 32 new suites on each ship, entirely new bedding and soft goods,
and a variety of Celebrity's most popular signature elements, including the
Martini Bar, Cova Cafe, Sushi Cafe, Michael's Club jazz/piano bar, casino,
Boutique C, AquaSpa by Elemis, Acupuncture at Sea and Online@Celebrity.
Celebrity Journey will sail seven-night Bermuda cruises from May through
October 2007, then will present an exceptional series of 12- to 18-night
cruises in remote areas of Antarctica, Brazil, the Chilean Fjords and other
faraway regions of South America, from October 2007 through April 2008.
Celebrity Quest will make its first sailing under the Celebrity
Expeditions banner in October 2007, introducing a series of 12- to 14-night
Caribbean sailings featuring several first-time ports of call, including those
in St. Barts, Guadeloupe, Dominica, and Turks & Caicos, followed by a series
of 14-night Eastbound and Westbound Panama Canal itineraries featuring some of
the most exotic destinations in Colombia, Costa Rica, Nicaragua and Panama.
Additionally, each port will feature a new, immersive series of shore
Fortifying the Celebrity fleet remains a strong focus for the company,
with the expansion of Celebrity Expeditions falling on the heels of
announcements for three extraordinary new ships - Celebrity Solstice,
Celebrity Equinox, and a third Solstice-class ship, launching in 2008, 2009
and 2010, respectively. Setting the stage for the build-up was a $55-million
revitalization of Celebrity's Century, completed in May.
Central to Celebrity's recent expansion was the agreement between
Celebrity's parent company, Royal Caribbean Cruises Ltd. (RCCL), and the
shareholders of Madrid-based cruise and tour operator Pullmantur S.A., signed
in August, to buy all the company's capital stock. In October, RCCL announced
plans to swap Celebrity's Zenith with Pullmantur's Blue Dream, renamed
Celebrity Journey, which enters service in Bermuda in May 2007. RCCL completed
its purchase of Pullmantur on November 14, 2006.
"Only two months ago, we pledged to realize increasingly greater synergies
as a result of our new partnership," said Pullmantur General Manager Alfonso
Lopez Perez. "This is a vivid and significant outgrowth of that pledge, and of
our shared goal to provide guests with a wide variety of cruising options
Celebrity Quest was constructed in France and entered service in November
2000 as R7. Like Celebrity Journey, the ship is 30,277-grt and has 355
Celebrity Cruises offers comfortably sophisticated, upscale cruise
experiences with highly personalized service, authentic five-star dining, and
extraordinary attention to detail. Celebrity sails in Alaska, Bermuda,
California, Caribbean, Europe, Galapagos Islands, Hawaii, Mexican Riviera,
Panama Canal and South America, and will begin sailing in Australia and New
Zealand in 2007. Noted for "The World's Best Large Ships," as voted by the
readers of Conde' Nast Traveler (February 2006 Cruise Poll), Celebrity's
current fleet will be joined by Celebrity Journey and Celebrity Quest in 2007,
Celebrity Solstice in 2008, Celebrity Equinox in 2009, and a third Solstice-
class ship in 2010. For more information, call your travel agent, dial 1-800-
437-3111 or visit the Celebrity web site at www.celebritycruises.com.
SOURCE Celebrity Cruises
CONTACT: Lynn Martenstein, +1-305-539-6570, or firstname.lastname@example.org, or
Elizabeth Jakeway, +1-305-539-6127, or email@example.com, both of