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Celebrity Cruises Leaps Into Learning for Kids With LeapFrog SchoolHouse(TM) Programs

MIAMI, Nov 13, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Celebrity Cruises has taken a creative leap toward enhancing its onboard activities for kids of all ages by working with LeapFrog SchoolHouse(TM) to provide engaging, multisensory learning tools and instruction that align with Celebrity's travel itineraries around the world.

Widely recognized for their interactive, electronic education programs and products for the pre-kindergarten through grade 8 education market, LeapFrog SchoolHouse's award-winning writers and editors have worked with Celebrity to make available onboard a variety of their most popular products, and created six exclusive educational modules for children ages 3 through 9.

The new programming onboard focuses on topics including dinosaurs, science and space, sports, the world, art and music, and wildlife. Additional activities tailored to specific Celebrity itineraries also have been developed to enlighten and entertain children on the heritage, customs, crafts, art, and music of Alaska, Bermuda, the Caribbean, Mexico, and the Mediterranean -- all regions where Celebrity generally attracts a higher percentage of families traveling with children.

"Shipboard youth programs typically are designed to provide kids with fun activities while cruising," said Celebrity's Vice President of Entertainment & Activities, Lisa Lutoff-Perlo. "Our goal is to go beyond that concept, providing kids with an environment where they can learn while also having a great time."

Kids of every age will enjoy the LeapFrog SchoolHouse products now available across the Celebrity fleet, including popular personal learning tools (PLTs) such as LeapPad(R) PLT, Quantum LeapPad PLT, the Leapster handheld, the new L-Max Leapster handheld and the Odyssey Globe. Celebrity also provides a full line of LeapFrog toddler products within its X-Club youth facility.

"We're thrilled to work with Celebrity Cruises to provide interactive learning activities for every child on board," said Jessie Woolley-Wilson, president of LeapFrog SchoolHouse. "LeapFrog SchoolHouse is committed to providing children with engaging learning opportunities anytime, anywhere -- even on vacation!"

LeapFrog SchoolHouse publishes research-based assessment and curriculum content for the pre-kindergarten through grade 8 education market. LeapFrog SchoolHouse's multisensory products currently reach students in more than 100,000 classrooms across the United States, and product areas currently include assessment, reading, language arts, math, English language development, and early literacy. LeapFrog SchoolHouse is a business division within the Education & Training Group of LeapFrog Enterprises, Inc. (NYSE: LF), based in Emeryville, California. For more information, please visit www.LeapFrogSchoolHouse.com.

Celebrity's "X-Club" Youth Program offers a full, four-tiered program year-round, led by fully qualified and experienced counselors, with age- specific activities for Shipmates (ages 3-6), Cadets (ages 7-9), Ensigns (ages 10-12) and Admiral T's (ages 13-17). Children under three years of age may enter the facility and join in the program if accompanied by an adult.

Celebrity Cruises offers comfortably sophisticated, upscale cruise experiences with highly personalized service, authentic five-star dining, and extraordinary attention to detail. Celebrity sails in Alaska, Bermuda, California, the Caribbean, Europe, the Galapagos Islands, Hawaii, the Mexican Riviera, the Panama Canal, and South America, and will begin sailing in Australia and New Zealand in 2007. Noted for "The World's Best Large Ships," as voted by the readers of Conde' Nast Traveler (February 2006 Cruise Poll), Celebrity's current nine-ship fleet will be joined by Celebrity Solstice in 2008, Celebrity Equinox in 2009, and a third Solstice-class ship in 2010. For more information, call your travel agent, dial 1-800-437-3111, or visit the Celebrity website at www.celebritycruises.com.

SOURCE Celebrity Cruises

Elizabeth Jakeway of Celebrity Cruises, +1-305-539-6127, or
ejakeway@celebritycruises.com; or Lyan Sierra-Caro of Royal Caribbean International,
+1-305-539-4091, or lsierracaro@rccl.com